Banco W is a credit institution headquartered in Cali, Colombia. Their main goal is to facilitate access to credit for the micro and small business sector.
Banco W faced the challenge that its customers could only learn more about financial products and manage the ones they already had through field operators or at the branch, which often involved long waiting times.
We conducted an understanding exercise based on design thinking, approaching users and the business to provide a technically viable solution that would enhance existing applications with new ones to address other identified needs and provide better service to customers. The proposed request offered customers the possibility to self-manage the origination, tracking of contracted credit products, and their closure or renewal.
Together, we developed a digital solution that allowed customers to self-manage the origination, disbursement, and tracking of contracted products.
- Design Thinking
- User experience